Challenge: Advertising Agencies want to visualize how people move around Atlanta, so that they can optimize their billboards for their clients.

As a freelancer at Motionworks, a company that provides location and population intelligence (raw data, data visualization & analytics) for clients in various domains, my first challenge was to create a rapid prototype, which would be developed into a demo during the sales process.

Given a set of population movement data, which shows the density of where people are located, the requirements for the map-based interactions are:

1. Ability to search and select a single or multiple neighborhoods in Atlanta
2. Ability to filter the data for the time of the day & the days of the week
3. Graph showing how the population density changes over time
4. Map animation of how the data changes over time

Process:

After reading several articles about population movement and spatial analysis, I got my main inspiration for the design from keplar.gl:

I also looked at time and date filters from sites such as AirBnB and came up with the following sketches:

Results: After a couple of iterations with the Lead Designer, the following prototype was presented to the Co-Founders.

Requirement 1: Ability to search and select a single or multiple neighborhoods in Atlanta

Requirement 2: Ability to filter the data for the time of the day & the days of the week

Requirement 3: Graph showing how the population density changes over time

Requirement 4: Map animation of how the data changes over time

Everything together.

After designing this rapid prototype, I had a much better understanding of geospatial analysis & dynamic time maps as well as their real-world applications. This prototype was used to develop a demo for the Sales Team and I am currently working on integrating these features into Motionworks' main map-based platform.

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